Who are we?

Niche Keys

About Us

Why
Niche Keys

Niche keys, we believe real estate isn’t just about transactions—it’s about building futures and legacies. With innovation, integrity, and a people-first approach, we make every property journey seamless and rewarding.

  • Integrity — Transparent and principled advisory at every step.
  • Discipline — Strategic, research-backed decision-making.
  • Excellence — High-performance service beyond global standards.
  • Client Success — Your investment outcome defines our reputation.
Service

We partner with global high-net-worth individuals, family offices, and international buyers seeking to diversify into one of the world’s most resilient and profitable real estate markets.

Our Mission

To deliver intelligent, strategic, and performance-driven real estate solutions that build wealth and long-term
value for every client we serve.

Our Vision

To deliver intelligent, strategic, and performance-driven real estate solutions that build wealth and long-term
value for every client we serve.

Seniors

Our TEAM

Najid Ali

CEO & Founder

ROEL LACUESTA

COO & Co-Founder

CRISTOFF ESCLANDA

Manager – Marketing & Technology

ERIKA JOY DE LEON

Administrative Officer

Mohamed Islam

Interim team leader

Mohamed Khaled

Senior Property Advisor

IRSHATH AHAMED

Property Advisor

MUNMUN SAHA

Senior Property Advisor

MAJD HARB

Property Advisor

VISHAL LAISHRAM

Property Advisor

ZEESHAN REHMAT

Property Advisor

Best Features

Our Services

Buying

Expert guidance through the acquisition process with a focus on high-ROI properties, prime units, and portfolio-fit analysis.

Selling

Strategic property positioning, market valuation, and buyer targeting to achieve optimal sale prices in the shortest market time.

Renting

Professional leasing solutions for landlords and tenants, ensuring competitive pricing, efficient occupancy, and compliance.

Investment Advisory

Tailored strategies for investors seeking capital growth, rental yields, or long-term wealth creation. Includes risk assessments and portfolio diversification planning.

Off-Plan Projects

Exclusive access to upcoming developments, first-release inventories, and secure allocation strategies for maximum appreciation.

Valuation Services

Accurate, data-backed valuations for resale, mortgage, investment, and portfolio review purposes.

Mortgages

Consultation and facilitation through UAE’s leading financial institutions, with support for both local and international clients.

Mortgages

Consultation and facilitation through UAE’s leading financial institutions, with support for both local and international clients.